The Power of a Property Marketing Strategy
-
Boroughgate, Appleby-In-Westmorland, Cumbria CA16 6XG
-
5 Bedrooms / 2 Bathrooms / Grade II Listed Townhouse
50 Boroughgate is a pretty Grade II Listed, 5-bedroom Georgian Townhouse located on the handsome tree lined “high street” of Appleby-in-Westmorland. The property dates from the mid 18th Century, although there are indications of an earlier dwelling behind the front, classical Georgian ground and first floor rooms.
Strategy Overview
A bespoke marketing strategy is a key component to the successful sale of a property. Each of our properties receive a slightly different strategy depending on the property and vendor requirements. 50 Boroughgate is an example of the marketing strategy and sales team working in partnership to achieve a fantastic result for our client.
The situation
The vendor of 50 Boroughgate had agreed a sale on a new property and was looking for an agent that could reach a wide audience, showcase the property to its best potential and agree a sale in a relatively quick time frame.
Our strategy
Our marketing and sales team met with the vendor to understand the bespoke needs and requirements of the family. After receiving a tour of the property and understanding the history and enhancements made to 50 Boroughgate, property marketing was created in the form of a brochure with professional photography, floor plans and EPC. The property was launched onto the market through Rightmove, On The Market and the Fine & Country website.
The property was launched onto our social media channels, which include Facebook, Instagram and Linkedin.
We also promoted the property in Cumbria Life which is a local glossy lifestyle magazine along with other local newspaper advertising.
In the background our sales team were matching the property to our extensive list of proceedable buyers and current vendors who were looking for their next dream home. The property was quickly identified as matching the key criteria for one of our vendors and an early viewing was arranged.
The result
The property was on the market for a total of a week before it sold above the asking price.
Has your property's value increased? To find out how much your property is worth
value my property